课程介绍：自改革开放40年，中国景区业发展与国民生活的发展一脉相承，从无到有、从有到好，景区在大众旅游从初级阶段向中高级阶段演化的进程中，一直都是游客观光和本地人需求满足的基本载体，也是国家旅游发展的重要基石。《景区经营与管理》作为旅游管理专业的核心课程，一直是传统教学中的重点。而网络共享课程则可以提供更为自主的学习模式，以及深层次、多视角、宽领域的学习思考，更好的顺应时代要求，促进景区行业突破创新、培育新动能，培养旅游景区所需的优秀人才。本课程强调理论与实际相结合，从基础理论出发，对不同类别景区的开发管理进行具体分析，并通过案例教学，展开旅游景区经营与管理的知识框架。强调问题导向，结合国内外景区发展的成功与失败的经验和教训，培养抓住问题、解决问题的能力，促进实践与理论创新的结合。Since the 40 years of Reform and Opening-up, the development of China's tourist attractions industry has been in the same line as the development of national life. In the process of mass tourism evolving from the primary stage to the advanced stage, tourist attractions have always been basic carrier for satisfying needs of tourists and local residents，as well as the important cornerstone of tourism development of our country.As the core course of tourism management, “Operation and Management of Tourist Attractions” has always been the focus of traditional teaching. Now, network sharing courses can provide a more independent learning model, as well as in-depth, multi-perspective, and wide-area learning and thinking.This course emphasizes the combination of theory and practice. Starting from the basic theory, it conducts a specific analysis of the development and management of different types of tourist attractions, and uses case teaching to develop a knowledge framework for the operation and management. Emphasizing the problem orientation and combining the experience and lessons of the success and failure of the development of tourist attractions at home and abroad, it will cultivate the ability to grasp and solve problems, and promote the combination of practice and theoretical innovation.